Today, UK Scouting has changed our brand from the old swoosh to a simpler, bolder symbol for scouting.
It signifies a new direction for Scouts as it launches Skills For Life. Watch the whole video for a great introduction, but the super short version is emphasising the huge positive effect scouting has on the lives of young people – not just today, but forward into the rest of their lives.
Read about our plan to deliver better futures http://scouts.org.uk/about-us/strategy/vision-for-2023/
Proud to be preparing young people in Scouts with #SkillsForLife
The new brand is just the latest in an evolution of the brand over the years.